Discover how much any YouTuber likely charges for sponsorships. Get estimated rates based on views, engagement, and niche � the same data brands pay agencies $1,000+ for.
YouTube sponsorship rates depend heavily on niche, audience size, and engagement. Small creators (under 100k subscribers) typically charge $200�$2,000. Mid-tier creators (100k�1M) charge $2,000�$20,000. Top creators with millions of subscribers command $50,000�$500,000+ per sponsored segment. Finance and tech niches command the highest rates.
For influencer-paid sponsorships (as opposed to YouTube ad CPM), a typical CPM ranges from $20�$50 per 1,000 views. High-value niches like SaaS, finance, and legal services can see CPMs of $75�$150. This is significantly higher than standard YouTube pre-roll ad CPMs of $2�$10.
Rates are calculated by multiplying a creator's average views per video by an estimated CPM for their niche, then adjusting for engagement rate, audience quality, and placement type. A dedicated sponsor video commands a premium over an integrated mid-roll mention. This tool estimates that range using live channel data.