Sponsor Saturation Score

Is this channel "sold out"? Paste a channel URL or handle to measure how often it runs sponsorships across the last 12 months, see whether sponsored videos underperform the channel's organic videos, and judge audience fatigue risk before you pitch a partnership. It is built for brands and agencies vetting creators, and for creators checking their own sponsorship balance.

Analyzes 12 months of content to measure sponsorship saturation and audience fatigue

How It Works

  1. 1. Sign in and paste a channel URL or handle. The tool runs on your signed-in account and costs 2 credits per check.
  2. 2. The tool pulls the channel's public videos from the last 12 months. It analyzes up to 200 videos.
  3. 3. It checks each video description for sponsor links. A video counts as sponsored when its description links to a website other than a social media profile. The linked domains are recorded as that video's sponsors.
  4. 4. It calculates the sponsored share and compares performance. The tool works out what percentage of videos are sponsored, how sponsored videos perform against organic videos, and whether the sponsorship rate is rising or falling.
  5. 5. You get a grade, a fatigue risk rating, and recommendations. The report lists the channel's most frequent sponsors and its most recent sponsored videos.

What You Will See in the Results

The headline number is the saturation percentage: the share of the channel's videos from the last 12 months that contain a sponsor link. The report includes:

  • A saturation grade from A to F. Under 20% sponsored is grade A, Minimal. From 20% is grade B, Balanced. From 40% is grade C, Moderate. From 60% is grade D, Heavy. At 80% or more the grade is F, Over-Saturated.
  • Sponsored and organic video counts, so you can see the raw numbers behind the percentage.
  • A sponsorship trend, comparing the sponsorship rate of the last 3 months against the 3 months before that, shown as increasing, decreasing, or stable.
  • An audience fatigue risk rating of Low, Moderate, or High, based on the saturation level, the trend, and whether sponsored videos underperform the channel average. A sponsored average more than 20% below the overall average is one of the factors that raises the risk.
  • A view performance comparison, showing average views overall, for sponsored videos, and for non-sponsored videos, plus the percentage difference between sponsored and organic averages.
  • A month-by-month chart of the sponsorship rate across the last 12 months.
  • The most frequent sponsors, listed by domain with how many videos each appeared in, and the 5 most recent sponsored videos with their sponsors named.
  • Recommendations, such as spacing out sponsored content when saturation is high, or noting a good partnership opening when saturation is low and fatigue risk is not high.

Sponsorship is detected from links in video descriptions, so a sponsored video with no link in its description will not be counted, and a video that links to a non-sponsor site can be counted as sponsored. Treat the score as a research signal, not a complete record of every deal a creator has done.

How Much It Costs

A saturation check costs 2 credits. Sign in with Google to get 3 free credits on signup, plus 1 free credit per day, claimed on 4ourmedia.com. Need more? Credit packs are Starter, 25 credits for $9, Pro, 100 credits for $29, and Agency, 500 credits for $99.

YouTube Sponsor Saturation Checker FAQ

What is YouTube sponsorship saturation?

Sponsorship saturation refers to how frequently a YouTube creator promotes paid sponsors relative to their total content output. A heavily saturated channel (sponsoring 70%+ of videos) risks audience fatigue, and viewers become desensitized to the promotions and conversions drop. Brands investing in such channels typically see poor ROI compared to less-saturated channels.

How do I know if a YouTuber has too many sponsorships?

This tool analyzes the last 12 months of a creator's videos and calculates what percentage contain sponsorship mentions. Channels with 60% or more of their videos sponsored earn a Heavy grade, and 80% or more earns an Over-Saturated grade. The tool also reports how many unique sponsors appeared, how frequently, and provides a saturation score for quick assessment.

Does sponsorship saturation affect YouTube channel performance?

Yes. Channels with very high sponsorship rates often see lower engagement and view retention on sponsored segments. Audience comments on high-saturation channels frequently complain about too many ads, which can also deter YouTube from algorithmically promoting those videos. Lower saturation channels tend to have higher trust, making each sponsorship more valuable.

How does the tool detect a sponsorship?

It reads each video description from the last 12 months and looks for links to websites other than social media profiles. A video with such a link counts as sponsored, and the linked domain is recorded as the sponsor. A sponsored video with no link in its description will not be counted, so the result is a research signal, not a complete record of every deal.

How much does a saturation check cost?

A saturation check costs 2 credits. Signing in with Google gives you 3 free credits on signup, plus 1 free credit per day claimed on 4ourmedia.com. Credit packs start at Starter, 25 credits for $9.